Abbey Ellis

I’m a passionate advocate for storytelling and managing brand experience.

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  • Abbey Ellis At A Glance
  • Needle in a Hay Stack.
  • The Blind Search Forever.
  • The Best of Both Worlds
  • You CAN Judge a Book By Its Cover.

The Blind Search Forever.

Customers described it as a never ending search. Principal wanted an easy, intuitive way to allow customers to easily find advisors in their area.

We talked to existing customers, but what was more difficult was finding potential customers for a discussion. After collecting their opinions, we conducted daily stand-ups and weekly critiques to improve the wireframe through time.

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You CAN Judge a Book By Its Cover. →
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