Customers described it as a never ending search. Principal wanted an easy, intuitive way to allow customers to easily find advisors in their area.

We talked to existing customers, but what was more difficult was finding potential customers for a discussion. After collecting their opinions, we conducted daily stand-ups and weekly critiques to improve the wireframe through time.

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

•