Abbey Ellis

I’m a passionate advocate for storytelling and managing brand experience.

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  • Abbey Ellis At A Glance
  • Space Camp?
  • Botox the Brand
  • 4 Years Later…
  • Needle in a Hay Stack.
  • The Blind Search Forever.
  • The Best of Both Worlds
  • You CAN Judge a Book By Its Cover.

You CAN Judge a Book By Its Cover.

We didn’t know the customer like we thought we knew the customer.

A university wanted to increase undergraduate and graduate students. Thee initiatives they were exploring didn’t consider their customer. By using data to compile personas, we were able to make our investments in projects more powerful.

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