Our brand needed a face lift, specifically our debit card. An extracurricular project, Ally reached out to their employees and asked for those who were interested to submit designs for a debit card rebrand. After researching I worked with a content strategist, and we determined what we valued in a card and came up with the following:
• Your debit card should reflect your style. Choose from an assortment of designs to find one that resonates with you.
• It should feel natural to use. We styled all cards vertically, which intuitively reflects the way we swipe, scan, and use chip readers.
• It should empower you. Customize the card to include a word or phrase that makes you feel in control.
I submitted my designs and was able to present to the executive leaders finishing in the top three.